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MyScholarShop approved vendors: the Florida ESA family guide

MyScholarShop is the marketplace for Florida's Step Up For Students scholarship programs. Here is how to find eligible vendors, what approval means, and how to spend your scholarship funds without issues.

By The School Choice Index Editorial TeamPublished Last reviewed

Florida's school choice structure and MyScholarShop's role

Florida has multiple scholarship programs administered by Step Up For Students, a state-approved scholarship-funding organization. The primary programs are the Family Empowerment Scholarship for Educational Options (FES-EO) — Florida's broadly available choice program — and the Family Empowerment Scholarship for Unique Abilities (FES-UA), which serves students with disabilities.

MyScholarShop is the online shopping interface where families in these programs can browse approved vendors and make purchases directly using scholarship funds, without paying out of pocket and waiting for reimbursement.

What vendors appear in MyScholarShop

MyScholarShop includes vendors across all major scholarship expense categories. Common categories and examples include:

CategoryExamples of vendor typesNotes
CurriculumHomeschool publishers, online academiesBoth physical and digital products
TutoringNational platforms, local centersOnline and in-person options
Private school tuitionApproved Florida private schoolsMust be an approved scholarship school
Therapies (FES-UA)Licensed SLP, OT, PT, ABA providersFor students with qualifying disabilities
TechnologyEducational software, learning devicesMust meet eligible-item criteria
Instructional materialsBooks, manipulatives, workbooksFrom approved vendors only

How to purchase through MyScholarShop

  1. Log into your Step Up For Students account at stepupforstudents.org.
  2. Navigate to MyScholarShop from your account dashboard.
  3. Search or browse by category for what you need.
  4. Add items to your cart and proceed to checkout.
  5. Confirm the purchase — your scholarship balance is charged directly. No personal payment method needed.
  6. The vendor fulfills the order or schedules the service directly with your family.

Florida vs. other ESA states: key differences

FeatureFlorida (Step Up)Texas TEFA (Odyssey)Arizona (ClassWallet)
Marketplace nameMyScholarShopOdysseyClassWallet marketplace
Outside reimbursement?Limited — check program typeNoYes, with documentation
Multiple scholarship types?Yes (FES-EO, FES-UA)No (TEFA only)No (single ESA program)
Special-ed strand?FES-UA (dedicated)TEFA covers allUnified program

Related guides

Frequently asked questions

What is MyScholarShop?
MyScholarShop is the online marketplace used by Step Up For Students — the Florida nonprofit that administers the Family Empowerment Scholarship (FES) and other Florida school choice programs. Florida ESA families use MyScholarShop to browse and purchase from approved vendors directly with their scholarship funds.
Who can use MyScholarShop?
MyScholarShop is available to students enrolled in Step Up For Students-administered scholarship programs in Florida, primarily the Family Empowerment Scholarship for Unique Abilities (FES-UA) and the Family Empowerment Scholarship for Educational Options (FES-EO). Log into your Step Up account to access the marketplace.
How do I find approved vendors in MyScholarShop?
Log into your Step Up For Students account and navigate to MyScholarShop. You can search by vendor name, browse by expense category (curriculum, tutoring, therapies, technology, etc.), or filter by the type of item you need. Only vendors listed in MyScholarShop are approved to receive scholarship funds.
Can Florida ESA families buy from vendors outside MyScholarShop?
Some scholarship programs allow reimbursement for purchases from non-marketplace vendors in limited circumstances, but this varies by scholarship type. For approved marketplace purchases, always use MyScholarShop. For anything outside the marketplace, contact Step Up For Students before purchasing to confirm eligibility and the reimbursement process.
Is Amazon available in MyScholarShop for Florida ESA families?
Some Amazon products are accessible through the MyScholarShop / EduNav system for approved educational items. This is not the same as unrestricted Amazon shopping — only items flagged as eligible educational products in the curated catalog count. You cannot purchase from Amazon generally and expect reimbursement.
What types of expenses can Florida ESA families cover through MyScholarShop?
Eligible categories in Florida's scholarships include private school tuition, tutoring, homeschool curriculum, educational therapies, assistive technology, instructional materials, and approved extracurricular programs. The specific categories available through MyScholarShop depend on which scholarship program the student is enrolled in.
Florida scholarship program detailsESA vendors by state