Privacy Policy

The School Choice Index is published as a public-interest editorial reference. We collect the minimum amount of data necessary to operate the site and improve our editorial coverage.

What we collect

We may collect usage data through analytics services such as Google Analytics 4 (GA4) and Microsoft Clarity. These tools can record page views, referrer, approximate country, device class, and on-page behavior (such as scroll depth and click patterns). We do not intentionally send personally identifying information to these services. We do not set advertising cookies, and we do not sell visitor data. Analytics providers process data under their own privacy policies; beyond the services described on this page, we do not share visitor data with other third parties. You can opt out of Google Analytics using the Google Analytics Opt-out Browser Add-on ↗.

Newsletter

If you subscribe to our newsletter, we store your email address and the date you subscribed with our email service provider. We use that data only to send the newsletter. To unsubscribe, click the unsubscribe link in any newsletter email or email privacy@theschoolchoiceindex.com. We process unsubscribe requests promptly and stop sending within 10 business days. We do not sell, rent, or trade subscriber addresses to any third party. Your address is shared with our email-delivery service provider solely to send the newsletter.

Service providers

We use the following third-party service providers. Each operates under its own privacy policy and data-processing agreement. We share only the minimum data necessary for each provider to perform its function and do not authorize any provider to use visitor data for their own marketing.

• Google Analytics 4 — aggregated, anonymized usage analytics (page views, referrer, device class, approximate country). We do not share names or email addresses with Google Analytics. Google Privacy Policy ↗
• Microsoft Clarity — on-page behavior analytics (scroll depth, click patterns, session recordings in anonymized/aggregated form). We do not share names or email addresses with Microsoft Clarity. Microsoft Privacy Policy ↗
• Email delivery provider — used to send the newsletter to subscribers. Stores subscriber email addresses and delivery metadata only. Not authorized to market to subscribers independently.

We do not use advertising networks, ad-targeting pixels, or third-party behavioral tracking beyond the analytics described above. If we add a material new service provider that processes visitor data, we will update this section before or at the time of adding it.

Children

The site is written for adults — parents, school leaders, and journalists. We do not knowingly collect data from children under thirteen.

Your rights

If you believe we hold personal data about you (typically only the case if you are on the newsletter list), you may request its deletion by emailing privacy@theschoolchoiceindex.com. We respond to deletion requests within thirty days.

Provider submissions and commercial inquiries

If you submit a listing or profile through our provider intake form, we collect the following information: organization name, provider type, state and city, website URL, contact name, contact email, programs accepted, and any notes you choose to include. We use this information solely to review your submission, contact you about listing status, and maintain our editorial provider database. We do not share provider submission data with third parties except as required to operate our intake system. Provider contact details are not displayed publicly without your consent and our editorial review. If you submitted information you wish to delete, email privacy@theschoolchoiceindex.com.

For commercial inquiries (Featured or Sponsored placement), we collect the same fields as above plus billing and business-relationship details as part of our standard vendor agreement process. These details are shared with our billing and contract-management services only, under confidentiality.

Updates

This policy was last updated on August 10, 2026.